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[Tian Di Express]
2020

academic
experimental
Chinese believe there is an afterlife world similar to the living one. Burning money is the remittance of the living to the deceased; Burning Zhi Zha (paper model for sacrifice) is the living sending express delivery to the deceased. Therefore, in the underworld, it should be the same as this world, with a rapidly growing express logistics business. This is a branding design for Tian Di Express, the largest express company in the afterlife world. Tian Di Express has built a logistics bridge for people in two worlds.